Our founder, originally from Kashmir, was inspired to launch this venture after a recent trip back home, which brought back to him memories of his childhood in the valleys of Kashmir. He saw the farmers tackling a broken system than was keen on exploiting them for profit and this leading to younger generations leaving the profession altogether in search of better paying jobs. Fearing the loss of a culturally significant practice, he went in search of farmers willing to collaborate with him in his venture. There, he saw an opportunity to integrate a new line of premium essential oils and saffron into our existing business. We believe in working hand-in-hand with farmers who use traditional and organic farming methods passed down through generations

We pride ourselves on our fair-trade approach, offering farmers better rates than the current market prices to ensure that they, and the quality of their products, thrive. By cutting out middlemen, brokers, and large-scale buyers, we give farmers the flexibility and freedom to make choices that benefit both them and the land they cultivate.

We partner with a team of experts on the ground in Kashmir to support the farmers and ensure our process is ethical, transparent, and traceable.

Our mission is to revitalize a broken system by creating an equal exchange, where the hardworking farmers of Kashmir are empowered to reach international markets. This endeavor is not only about business—it’s about giving back to the community our founder came from, supporting farmers, and preserving a fading agricultural tradition.